The following is a real press release written by Toby Manning. Obviously it needs adapted if it is to be used in your area, but it is worth while trying this. In 2000, a press release similar to this got the tournament into 3 local papers.
Note that this release was sent out after the event. Obviously, if you wish the papers to take photos, etc, you need to send a release beforehand, inviting photographers at such and such a time.
More advice is given here.
Fifty-eight enthusiasts descended on Ingleton last weekend to play Go, Japan's national board game. The event was the Ninth Three Peaks Tournament, held in memory of Tim Hazelden, who had been a keen player until his untimely death in a road accident in 1995. Tim had been a joint landlord of the Marton Arms, where the Tournament was held.
Winner of the Tournament was Tim Hunt, 28, who designs Software for the Open University. The runner up was Alastair Wall, from London. Also with 4 wins were Mike Cumpstey and Martin Harvey from Manchester Go Club, Mark Collinson from Hull, Ron Bell from Reading, Michael Pickles from York and Stephen Streater from Epsom.
The event raised 100 for the Tim Hazelden Fund to support the fabric of St Oswald's church in Thornton in Lonsdale.
Go is a board game of pure skill played between 2 people. Its largest following is in the Orient (Japan, Korea and China) although there are keen groups of players in most countries in the world. In Britain the British Go Association runs around 20 tournaments each year around the country, of which the Three Peaks Tournament is one.
The entry of 58 is a record for the Three Peaks Tournament, surpassing the 52 in 1999 and 2000. As well as local players from Preston, Lancaster, Leeds, York and Bradford, people came from all round the country including London, Cambridge, Birmingham, Manchester, Edinburgh and the Isle of Man.
Further information is available at the British Go Association Web Site, britgo.org, and details of the tournament at http://www.ptmfa.freeserve.co.uk/3peaks